Love is a choice. God gives us the initial desires as a foundation, but it is our choice and our devotion to sustain love. God would not have given us guidelines on love if it weren't a choice. Love is not effortless, love and care takes effort and enthusiasm. Love is hard work, but the reward is worthwhile.
(1 Corinthians 13) "Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres."